Growth PMs driving revenue at
fraction of a FTE's salary
We are Founders & Growth PMs working with Pre-Series A and Series A tech ventures'
Product-Led Growth motion
What is Growth Product?
Reforge: Growth Systems
Critical elements such as new user experience, retention, and optimizing monetization flows profoundly influence a product's overall growth trajectory. These crucial areas necessitate product and engineering expertise to drive substantive progress effectively.Often overlooked or under-resourced, they are commonly referred to as the "forgotten areas of product" due to their departure from traditional product team priorities. Casey Winters, former Growth Lead at Pinterest and Grubhub, distinguishes these realms in his perspective on growth:"Most product teams focus on enhancing core value for customers. Growth entails connecting more users to the existing value."While new feature development can be pivotal, teams frequently default to this strategy without exploring alternative growth avenues. Establishing a disciplined approach to product, retention, engagement, and monetization, incorporating a diverse mix of skill sets, lays the groundwork for developing a systematic and deterministic growth system for your product.
Khawaja Jaffer
xFounder/CEO of a last-mile delivery venture ($500K annual rev.), former Head of Growth of a YC-backed cloud-kitchens venture ($4mn annual rev.) and currently, working as a fractional growth product leader for web2 & DeFi ventures
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